10 Sure-Fire Headline Formulas That Work

by Brian Clark So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles? Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal. 1. Who Else Wants [blank]? Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter. Who Else Wants a Great Blog Template Design? Who Else Wants a Higher Paying Job? Who Else Wants More Fun and Less Stress When on Vacation? 2. The Secret of [blank] This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader. The Secret of Successful Podcasting The Secret of Protecting Your Assets in Litigation The Secret of Getting Your Home Loan Approved 3. Here is a Method That is Helping [blank] to [blank] Simply identify your target audience and the benefit you can provide them, and fill in the blanks. Here is a Method That is Helping Homeowners Save Hundreds on Insurance Here is a Method That is Helping Children Learn to Read Sooner Here is a Method That is Helping Bloggers Write Better Post Titles 4. Little Known Ways to [blank] A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline. Little Known Ways to Save on Your Heating Bill Little Known Ways to Hack Google’s Gmail Little Known Ways to Lose Weight Quickly and Safely 5. Get Rid of [problem] Once and For All A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy. Get Rid of Your Unproductive Work Habits Once and For All Get Rid of That Carpet Stain Once and For All Get Rid of That Lame Mullet Hairdo Once and For All 6. Here’s a Quick Way to [solve a problem] People love quick and easy when it comes to solving a nagging problem. Here’s a Quick Way to Get Over a Cold Here’s a Quick Way to Potty Train Junior Here’s a Quick Way to Backup Your Hard Drive 7. Now You Can Have [something desirable] [great circumstance] The is the classic “have your cake and eat it too” headline — and who doesn’t like that? Now You Can Quit Your Job and Make Even More Money Now You Can Meet Sexy Singles Online Without Spending a Dime Now You Can Own a Cool Mac and Still Run Windows 8. [Do something] like [world-class example] Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s. Speak Spanish Like a Diplomat Party Like Paris Hilton Blog Like an A-Lister 9. Have a [or] Build a [blank] You Can Be Proud Of Appeal to vanity, dissatisfaction, or shame. Enough said. Build a Body You Can Be Proud Of Have a Smile You Can Be Proud Of Build a Blog Network You Can Be Proud Of 10. What Everybody Ought to Know About [blank] Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something. What Everybody Ought to Know About ASP What Everybody Ought to Know About Adjustable Rate Mortgages What Everybody Ought to Know About Writing Great Headlines

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8 Tips to Optimize Adsense Units

Adsense is one of the most common revenue generators for blogs and websites. Usually you can drastically improve your click-through rate and overall earnings by positioning the ads wisely, by improving the content targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units if possible, but bear in mind that other formats might be more suitable for your website design.
2. The most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links.
3. Apart from blue links you can also use a link color that matches the pattern of your website (i.e. If you use green links make the Adsense links of the same color).
4. As a general rule of thumb, blend (no border, same background) your Adsense units if your website has a light color scheme and contrast (border, contrasting background) the units if you are using a dark color scheme
5. If the ads are placed within the content you should avoid using borders while ad units outside of the content can use borders to call attention.
6. If your website has mainly repeat visitors (like Forums) you can rotate the background color of the units to reduce ad blindness
7. Consider removing the “Advertise on this site” message from your units. This can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.
8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense units.

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Gather Your Keywords to Improve Search Engine Positioning

We all do this - when we need to look something up on the Internet, we automatically fire up our favorite search engine. For many web surfers, their home page is already set to Google, Yahoo, or MSN. In that search engine we punch in a few words that relate to the information we need. Almost immediately we are overwhelmed with a batch of results. But how much of these results do we actually read through? The majority of web surfers scan through the first page or two, and perhaps even through page three. If a web site is positioned beyond page three they are basically out of luck. When web surfers punch in keywords related to your products and services, does your site come up within the first few pages of the search results? If it does, you're likely running a very successful business in which visitors come to you without much need to advertise.Most web site owners haven't built their website with reaching search engine users as one of the site's goals. In this article I will pretend that you own a shopping web site called PrettyDresses.com. Your web site is very lovely, full of pictures of dresses in all the latest styles and trends. Anyone who has found your site is very impressed with the selection of products and beautiful pictures. But you ask yourself, why is your traffic so low? Why isn't anybody finding my site? What can I do? The answer is quite clear and the problem is quite easy to solve.



Almost without thinking, web surfers (more specifically web searchers) will pop open their search engine and type in something like 'evening gown'. As this is their first thought, it should also be yours. Does your web site contain the words and phrases that web searchers are using to find your products and services? Are those words found on your website many, many times, only a few times, or not at all?



On regular intervals search engines crawl the web, reading and collecting information on the sites they come across. As they come across your website, they look for what the most frequently used words are phrases are to determine just what it is that your web site is all about. The better your web site does at effectively using the phrases that are being searched, the higher up the list your web site will be displayed on web searches. If your web site's content does not match what is being searched, it will not be found. It is a simple as that.



It should be clear by now that you should be starting to put together a list of keyword phrases to include within your web site. This list should include your products and services and any related items. There are many people searching for dresses as you are reading these words. Do they all use the exactly same phrases - of course not. Your mission is to discover as many of these phrases as possible and which phrases or words are used most frequently. The list should be prioritized based on which words are used in searches most frequently.



Brainstorm. Sit and think about what your web site is really all about. Close your eyes and picture your website as a store with customers looking around. What are they looking for? What are they asking you for? "Excuse me, I'm looking for a...”



Think about which words relate to your products and services. What is another name for dress - a gown, evening gown, sun-dress, a cute black dress, etc.



Be sure to ask family and friends, and clients and associates. Which phrases or words might they use when looking for your products and services? You are soon to discover a pattern. The most commonly used search terms will start to emerge.



Which keywords do high end competing web sites use, that carry products and services that are similar to yours? Their research may save you some of your own.



Pretend to be different types of customers. Be a customer that knows exactly what they want and jot that down. Also be the customer that is just looking around, or looking for ideas. This second customer may use more generic terms, while the first customer may refer to specific items. What other types of shoppers can you pretend to be? What about a wealthy shopper versus a bargain hunter?



Are some of the words on your list often misspelled? If so make sure to jot down the incorrect spelling as well. Poor spellers also have money to spend.



Are your products or services focused on a specific geographical location? If so, be sure to jot down the neighborhood, quadrant, city, state, and even country. A visitor may not want to drive too far from home and may therefore search for 'dresses in south Dallas'.Also be sure to include the different variations of your selected keywords - for example: dress and dresses.

Remember to keep a balance between keeping your pages readable by both visitors and search engines. An over-optimized page will include many, many keywords which will improve your positioning with search engines, but may sound like nonsense and unprofessional to a real human visitor. Don’t turn away potential customers after they’ve found you. Some search engines have been known to punish web sites that attempt to trick the system with keyword spamming on their web pages.

Now its time to get to work. Use these ideas in this article to optimize your web site's content. Be sure to include the words and phrases that your potential visitors have in mind. Don't forget about your web site's title and description meta tags, which are only read by search engines. With some hard work and careful analysis you'll be sure to see a lot more traffic in your future.

Article Source: http://www.superfeature.com

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Ten Tips to the Top of the Search Engines

Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
2. Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
3. Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.
4. Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
5. Program your site to be "crawler-friendly." The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard tags, as the search engines can follow image links just fine.)
6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible. Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through. Don't make them guess what's at the other end with links that say "click here" or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase.
7. Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see." This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn't be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn't going to cut it, and it just looks silly. (Purchase and read our Copywriting Combo for exact tips on how to implement this correctly.)
8. Incorporate your keyword phrases into each page's unique Title tag. Title tags are critical because they're given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.
9. Make sure your site is "link-worthy." Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.
10. Don't be married to any one keyword phrase or worried too much about rankings. If you've done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. (You can sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.) It certainly won't hurt to add new content to your site if it will really make your site more useful, but don't simply add a load of fluff just for the sake of adding something. It really is okay to have a business site that is just a business site and not a diatribe on the history of your products. Neither your site visitors nor the engines really give a hoot!

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10 Ways to make your Blog more Attractive to Advertisers

Today’s guest post comes from Chad Randall, the Director of Sales for b5media and the author of AdvertiseSpace. Chad has been working in the online advertising industry for over 6 years now, and has personally sold more than $5,000,000 in online ads. I figured he’d be a good person to ask about how to make your blog attractive to advertisers.
1. Have an “Advertise with Us” Banner on your site
This is the single most important issue. It should click to an Advertising information page and have an easy way to contact you for more information and rates. Key points: Make it a graphical image or a tab. Keep it above the fold.
2. Keep the ads on your site specific to your site
Don’t have smiley ads and wallpaper ads if your site is site is about mobile phones.
3. Show them the banners
If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own)
4. Throw up a free bonus ad.
By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags.
5. Show your site stats.
You need to show at least the basics for site statical information: Monthly unique visitors and total number of impressions are the 2 key ones. Other less important can be Google PR & Alexa rank.
6. User demographic information. Know your audience.
The bare minimum is Male/Female % and average age of your readers. Other potentially useful information includes geographic, HHI, single/married, number of kids. etc. How do you get this info? You can do site polls, survey’s, or get more detailed stats from ComScore or Quantcast.com
7. Have an ‘About Us’ section.
Clearly explain who you are and what your site is about. And also why you are an ‘authority’ on what you are writing about, and why anyone should care about what you have to say.
8. Don’t use Google AdSense on your site.
OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”
9. Keep your blog on topic.
If you are all over the map in regards to topics about which you talk about, advertisers won’t know if they are a good fit for your site.
10. Keep your blog professional.
If you are talking about your cat, (Matt Cutts), ranting about your drive to work, swearing or bashing every product you can think about, it will scare away advertisers.

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5 ways to building a better blog

Although the blogosphere is a new space on the web, it is starting to become a crowded. Millions of bloggers are writing on a daily basis and many of them are writing on similar topics. Because of the sheer number of blogs fighting for the same eyeballs, it is becoming harder to become popular, so the question is how do you make your blog stand out from the rest? Content Most blogs have 1 major thing in common, they are content centric. Content is going to get new visitors to your blog and keep your old readers reading. Here are some things to keep in mind when writing blog posts. Write quality content that readers can benefit from. If people cannot get something out of your content, what's the point of them reading your blog? Write on a consistent basis. There is nothing wrong with blogging on a daily, weekly or even on a monthly basis, but whatever your blogging schedule is, try to keep it consistent. Participate in conversations, it allows you to give your input on the latest happenings. This is also a great way to gain readers from other blogs. Keep your content short and to the point. Om Malik once said that it is better to write something in 500 words than 1000 words. Readers are also less likely to read a 1000 word post compared to a 500 word post. Usability Steve Krug wrote a book called Don't Make Me Think and that's exactly what you should be aiming for when visitors comes to your blog. If they are looking to read your content they should be able to find it and read it with ease. If they want to subscribe to your blog, they should be able to find your RSS feed with ease. Whatever it might be, you want to make it as easy for your readers as possible. Here are a couple things to keep in mind. Your website's content should be easy to read as well as easy to navigate. Make it easy for people to find your content by using categories and by having a search feature on your blog. Make your RSS subscription button easy to access for anyone looking to read your content from a RSS reader. Limit the options and features on your blog. Why have tons of features when 90 percent of your visitors only use a handful of them. Try to avoid technical jargon when possible and when you cannot try to explain the jargon in as few words as possible. Visibility You can have the best blog in the world, but it does not matter if people cannot find it. Use search engines, blog search engines and the social mediums to bring visitors into your blog. Search engines - Make sure your blog is optimized for search engines (Google, Yahoo, MSN...), that way you have a good chance of getting traffic from them. There are many online documents that give step by step instructions on how you can optimize your blog. Blog search engines - ping the blog search engines through services like Ping-o-matic and Pingoat. That way when you post a new entry people can find it through blog search engines such as Technorati and IceRocket. Social mediums - Get your content out on sites like digg or del.icio.us. If can manage to get on the digg homepage or on del.icio.us popular you will get thousands of new visitors coming to your website within minutes. Uniqueness Try to differentiate yourself from your competition. Standing out is not always a bad thing, if your blog stands out from the crowd it will draw more attention and potentially make it more popular. You might be able to do this through tools, videos or even through your content; whatever it may be just try to stand out from everyone else in a good and unique way. Readers The most important thing that a blogger can do is listen to his/her readers. It is not all about you, it is all about the reader. You can have a great blog, but if you ignore your readers sooner or later they will ignore you and even stop reading your blog. So don't leave your readers stranded, make sure you listen and respond to them. You don't always have to do what they want, but you have to listen.

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10 Techniques to Get More Comments on Your Blog

Only 1 out of every 100 Readers Comment on your Blog
Below I’ll outline 10 ways you can increase the participation rate in the comments section on your blog.
Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing.
So 1% of your blog’s users are actively engaging with your blog and the rest are at best occasional contributers.
The study isn’t just on blogging so the actual numbers could be more or less than these and would no doubt vary from site to site anyway - but the principle is true. The vast majority of readers leave a blog without leaving a comment or contributing to it in any way (and some bloggers like it like this and switch comments off - read more on whether to have comments on or off here and the up and downsides of comments on blogs here).
To some extent this is just the way it is and we probably need to just get used to it - however when it comes to comments there are some ways to encourage more interactivity on your blog:

10 Ways to Increase Comment Numbers on Your Blog
1. Invite Comments - I notice that when I specifically invite comments that people leave them in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post - but I guess inviting a comment triggers a response to some extent. Also keep in mind that new readers that are unfamiliar with blogging don’t always know about comments or how to use them - invitations to participate in well laid out and easy to use comments systems are good for helping them participate.
2. Ask Questions - Including specific questions in posts definitely helps get higher numbers of comments. I find that when I include questions in my headings that it is a particularly effective way of getting a response from readers as you set a question in their mind from the first moments of your post.
3. Be Open Ended - If you say everything there is to say on a topic you’re less likely to get others adding their opinions because you’ll have covered what they might have added. While you don’t want to purposely leave too many things unsaid there is an art to writing open ended posts that leaves room for your readers to be experts also.
4. Interact with comments left - If you’re not willing to use your own comments section why would your readers? If someone leaves a comment interact with them. This gets harder as your blog grows but it’s particularly important in the early days of your blog as it shows your readers that their comments are valued, it creates a culture of interactivity and gives the impression to other readers that your comments section is an active place that you as the blogger value. As the activity in your comments section grows you may find you need to be slightly less active in it as readers will start to take over on answering questions and creating community - however don’t completely ignore your comment threads.
5. Set Boundaries - I noticed that shortly after I set the rules for my comments section (with a comments policy) that my comment numbers jumped up a little. I’m not sure if it was just a coincidence or whether readers responded to knowing what was and wasn’t acceptable. It’s just a theory but I think a well managed and moderated comments section that is free of spam and that deals with well with people stepping out of line is an attractive thing to readers. I personally don’t mind people expressing different opinions to one another in comments but when I sense things are getting a little out of hand and too personal I often step in to attempt to bring some order to the situation (I rarely delete non spam comments). I find that people have responded to this and that comment threads generally stay constructive as a result.
6. Be humble - I find that readers respond very well to posts that show your own weaknesses, failings and the gaps in your own knowledge rather than those posts where you come across as knowing everything there is to know on a topic. People are attracted to humility and are more likely to respond to it than a post written in a tone of someone who might harshly respond to their comments.
7. Be gracious - Related to humility is grace. There are times where you as the blogger will get something wrong in your posts. It might be spelling or grammar, it could be the crux of your argument or some other aspect of your blogging. When a someone leaves a comment that shows your failing it’s very easy to respond harshly in a defensive manner. We’ve all seen the flaming that can ensue. While it’s not easy - a graceful approach to comments where you admit where you are wrong and others is right can bring out the lurkers and make them feel a little safer in leaving comments.
8. Be controversial? - I put a question mark after this one because it doesn’t always work (and I personally avoid it as much as I can these days) - but there’s nothing like controversy to get people commenting on your blog. Of course with controversy comes other consequences - one of which is the risk of putting off less vocal members of your readership.
9. ‘Reward’ Comments - There are many ways of acknowledging and ‘rewarding’ good comments that range from simply including a ‘good comment’ remark through to highlighting them in other posts that you write. Drawing attention to your readers who use comments well affirms them but also draws attention of other readers to good use of your comments section.
10. Make it Easy to Comment - I leave a lot of comments on a lot of blogs each week - but there is one situation where I rarely leave a comment - even if the post deserves it - blogs that require me to login before making a comment. Maybe I’m lazy (actually there’s no maybe about it) or maybe there’s something inside me that worries about giving out my personal details - but when I see a comments section that requires registration I almost always (95% or more of the time) leave the blog without leaving the comment that I want to make. While I totally understand the temptation to require registration for comments (combatting spam in most cases) something inside me resists participating in such comments sections. Registration is a hurdle you put in front of your readers that some will be willing to leap but that others will balk at (the same is often said about other comments section requirements that go beyond the basics). Keep your comments section as simple and as easy to use as possible.

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9 Blogging Mistakes To Avoid

Blogging Mistake #1 - Not Updating
It never fails. Somebody sets up a new blog and is all excited about it. We see a furry of posts for the first few days, maybe even a few weeks, and then the number of posts starts to go down until the blog is hardly updated at all. Nothing kills a blog faster than lack of updates. If you are going to blog, then pick a posting frequency and stick to it. Whether it’s one post per week or 10 posts per day, make a commitment to keep your blog updated. A non-updated blog is a dead blog.
Blogging Mistake #2 - Blogging Only For Money
If you’re blogging only for money, then you’re in for a shock. Yes, you can make good money with a blog, but despite what that National Post story on me said, it takes a lot more than “no effort.” 99% of blogs on the Web cannot make more than $100 a month. John Chow dot Com makes money because I don’t blog for money. If the only reason you’re blogging is to get rich, you will fail.
Blogging Mistake #3 - Rushing a Post
I am sure we have all been guilty of this - I know I have. A hot story comes up and you want to get it out ASAP, but in your rush to get the post published, you forget to proofread and just hit the Publish button. Whenever I’ve done that, there have always been mistakes in the post. Before you hit Publish, take your time to double/triple check the post to make sure it’s free of errors. If you spot an error after the post, correct it immediately.
Blogging Mistake #4 - Not Being Personal
A blog is not CNN or News.com. People read your blog to get your opinion and your point of view. Give it to them.
Blogging Mistake #5 - Being a Copycat
What makes your blog stand out from the millions in the blogshere? Is your blog unique or is it just another copycat? I am certainly not the first blog to write about making money on the Internet, so what makes my blog stand out other than me posting pictures of my dinner?
You can write about the same thing as the next blog, but you need to add your own views to make it unique. Don’t just copy and paste what another blog posted. Give your opinion because that’s what blogging is all about. The most unique thing about your blog is you.
Blogging Mistake #6 - Not Replying To Comments
A blog is a two-way communication tool, but many bloggers forget that. When readers comment in your blog, please answer them. If your readers don’t leave comments then try adding these Two Plugins To Increase Blog Comments.
Blogging Mistake #7 - Not Giving a Full Feed RSS
Unless you make 10+ posts per day, there are really no good reasons for not offering a full feed RSS. Since turning on my full feed RSS, my RSS subscribers has increased steadily. I expected traffic to the blog to go down but to my surprise, it kept going up.
Yes, a RSS feed is harder to monetize than a blog, but many RSS readers will unsubscribe to a feed if it’s not full. Not offering a full feed when you do only a few updates a day (or week) just makes you look cheap.
Blogging Mistake #8 - Not Reaching Out To Other Bloggers
The best way to get your blog noticed is by saying hi to other blogs in your niche. The easiest way to do that is to comment on their blogs. I check the comments on my blog all the time and I visit the commentator’s site. I discovered many great blogs this way. Other ways of reaching out to other bloggers includes linking to them, sending trackbacks and adding yourself to their MyBlogLog community. If you’re really creative and have a bit of money to spend, you can even try sending a Google IM.
Blogging Mistake #9 - Writing For Google Instead Of People
Some of you may recall that I am taking an Internet Marketing and SEO class. During this class, the teacher talks about stuff like key phases, keyword density, making sure your content is Google friendly, etc. The only thing I have to say about that is; write for people, not for Google.
You can have the most perfectly written Google optimized page in the world and still not ranked number 1 because Google follows people. And people won’t read a page written for a search engine because it makes no sense. I do keep an eye on my keywords and key phases when I’m writing a post, but I also keep in mind that the readers come first, Google comes second.

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Six Powerful Blog Strategies that will Rapidly Increase Your Affiliate Referrals

Imagine this scenario. You’ve just came across an amazing website which offers a lucrative affiliate program. You signed up instantly as an affiliate and are itching to promote your referral link to as many people you know. You hook up a new thread in a forum and insert your referral link after a short pitch, perhaps you’ll also leave a few comments on a few blogs with the referral link as the URL or signature. You might even publish a short blog post which consists of nothing but a short opener, an excerpt from the website in question and your big fat affiliate referral link. You sit back and eagerly check your referral stats. How many people signed up? How much am I earning? You set plans for tommorrow: maybe send some emails to people you know and create a banner or button for your blog. You probably think you’ve done a good job and are guaranteed a cashcow that will give you recurring earnings. Right? Wrong. Promoting your affiliate link goes beyond the above steps, which are really promotional spurts directed at short-term gains. If the affiliate program offers recurring commission earnings, creating a focused, long term promotional strategy is of vital importance. Six Key Strategies to Boost your Affiliate Referrals Here are a collection of six points which anyone can use to increase their number of referrals for any affiliate program or website. These points apply across various industries and emphasize on long-term over short-term referral gains. Note that they mainly apply to blogs, though they could easily be applied to other general websites. 1. Early Search Result Listings are Essential - Get Ranked Fast. Being one of the first few people to write about a specific website or affiliate scheme will allow you to easily get ranked within the top 10 for most search engines. This is because there is very little competition for the specific term or keyphrase. Another benefit of getting listed early is that people will usually do a search for a specific website because they need more details about it. You should aim to fill that information need because they’ll very likely sign up through your link if there are no other or very little sources available. I’ve gotten over 1,000 Agloco referrals just because I’ve written a review of Agloco when it was just released a few months back. I’ve not even bothered to update the review with fresh information and I’ve done absolutely nothing to increase my referrals. No forum spamming, no blog post pitches, no PPC campaigns, no email marketing, no article submissions. Nada. Nothing. This was largely because I was ranked number one on Google for ‘Agloco Review‘ for some time. In fact, my post is still listed in the Top 5 results at the moment. This has allowed me to receive consistent search traffic everyday for several months. Dosh Dosh also has strong result rankings for dozens of unique keywords, which ensures that I continue to make money through affiliate recommendations, even though my blog is completely free of contextual or banner ads. 2. Project Authenticity, Personality and Objectivity through Your Blog Visitors who arrive your blog looking for specific information do not need another sales pitch. They’ve very likely been pre-sold, meaning that they’ve been persuaded to some extent by the website or business in question. What they want is personal recommendations. Strive for objectivity and honesty when you are writing your review about the specific product. This means giving both good and bad points about a specific product. Your review will be even better if you can include your personal experiences with the product in question. My Gangster Greed review is a good example of how I try to inculcate all these points. 3. Strive for Content Depth, Breadth and Uniqueness Always try to surpass the other blogger that writes about the same topic by coming up with a review of far greater depth and detail. Explore questions which have not been addressed and link to sources which the other bloggers have missed. Being unique and meticulous makes you a reference point and authority on the topic. This builds incoming links which will eventually help you rank well in the long run. An example of this is my post on Adsense Wordpress Themes. The amount of material covered and the uniqueness of it (no one has ever done it before) has led a very large number of natural incoming links over time and has allowed me to consistently rank in the top five for several keywords. Put yourself in the potential linker’s shoe. Would you rather send your reader to a short blog post with only 100 words on a product/website or you prefer to send them to a well-written 1000 word article which thoroughly examines the subject in question? 4. Optimize your Blog Post for Search Traffic Writing with search engines in mind can make the whole article feel stunted and so I’ve never emphasized on stuffing keywords or phrases in specific sections of content. Don’t do it. It’s a waste of time and may degrade the overall quality of your post. Demonstrating a personality that others can relate too is far more important when you are planning to increase affiliate referrals. The only place where its absolutely essential to include your keyword or phrase is within the title of your blog post. Adjusting your post-slug and permalink to include the keyword structure is also helpful and can help to reduce the length of the URL as a whole. However, pleasing the reader or potential referral is of utmost importance. Always try to target niche phrases that fit nicely within your article and if you really want to, buy or get others to include keyword links to your article. 5. Use Trackbacks Effectively to Generate Exposure Don’t just come across a specific item and write about it as if you were the one discovering it. By referencing the original news breaker, a relevant link to your post will be listed beneath their original article in the form of a trackback. This is a great way to get very targeted traffic because readers might need more information on the specific website/program. If your article is good enough, the blogger in question might even update the original post and include a link to it. The trick to trackbacking is to reference as many relevant and high traffic blogs as possible. To keep on top of popular news from other high profile blogs, I suggest using content aggregators or meme trackers which allow you easily reference several blogs at once. 6. Leech Traffic from Relevant Blogs This is a method that I have used for a while. Say you’ve just written a great article on a specific website or program and included your affiliate links. The next step is to promote your article through relevant niche blogs. How do you do this? Use Google Alerts to set up notifications when bloggers write a post about the specific topic in question. This sends an automated email to your inbox every day or once a week. You can then visit specific blogs and leave a relevant comment while discreetly mentioning your review. This is a great way to acquire potential referrals who are commitment-phobic and need more information. Depending on the traffic level for each blog, you’ll tend to get a few visitors who will be interested enough to visit your website. Just remember to deeplink to the specific post and not your blog homepage. This method also has the benefit of allowing you to easily stay in touch with the latest news concerning the specific program, which allows you to update your blog or website accordingly. Another way to do this is to hang out at social websites like Digg or Reddit and visit blogs that are very likely to hit the homepage. Leaving an interesting comment will induce visitors to your blog. This is far less targeted than using Google Alerts but can lead to greater traffic flow. Key Point Summary - A Checklist to Follow Write a blog post after you sign up for an affiliate program. Pick keywords or keyphrases that are likely to receive more search volume. Check if you are making a personal recommendation and come across as authentic/objective. Is your review detailed and unique enough? Does it cover new ground or offer new perspectives? Optimize your Blog post. Are the keywords in the title? Remember to use references and send trackbacks. Keep track of articles from other bloggers on the same topic. Have you set up a Google Alert or found a way to keep up with news on a specific topic?

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5 Steps to Business Success with Free Traffic

It is already a well-known fact that the more traffic generated towards a web site, the higher the number of visitors, and the higher the probability of getting customers. Traffic is an essential ingredient in Internet Marketing. It stands for the number of people viewing a web site or web page. In relation, there are ways on creating traffic for a site. Here are 5 suggestions on how to generate traffic to a web site. First, the web content must be helpful and original. People will enjoy reading through the content that is beneficial to them. The content must say something that would touch the lives or hearts of the viewers to hook them to stay with the site. It must be real and honest; and not just make-believe. This is especially important with advertising campaigns. Viewers somehow know which of the content is true and which are just persuasive without truth. Additionally, if the content can only be found on just one site, people who are interested will really get back to the site most often. Second, the web content must not be bound by time. It must be useful no matter what the season is unless the aim of the site is to promote a certain season or event. It will be very good to have a content that could be valuable for the readers at anytime if possible. If the content can be viewed and accessed without being bothered by time, people remember the site and even recommend it to others; thus, creating more and more traffic from generation to generations. Third, the focus of the content must be people and not computers or robots. Viewers' interest must be a priority. Catching their interest could create an endless impact. They can even print out the content that somehow cater to a certain need, then read it at some other time, and get back to the site for more. The truth is that people are the ones who dwell with the content and not the computers; people are the ones who buy and not the computers. Fourth, consider the site guests as human beings. Though the postmodern culture is inclined with the latest technology, the people viewing the content are still humans. The content must be treated with the idea that the viewers have their own minds, body, emotions, and spirit. There must always be a sense of care within the content. In addition, the site must be guest friendly. Something that could make the visitors feel that they belong to it in one way or another. Lastly, money making must apparently be the last goal of the content. Though everyone needs to earn and have a living, it is not all that everyone needs. It is better to show people that the site truly cares and that the product or service helps, than just making the viewers believe in just to gain more income. These are just simple tips that could help create more free traffic to a site. Simple as they are, they could work best.

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